To create this footer design I first designed the webpage using CSS code. While satisfying these user scenarios may not be the absolutely highest-priority goal for a website, designing a good footer is still a worthy endeavor, because footers have a particularly wonderful usability characteristic: they will never get in the way of users who get their needs satisfied higher up on the page. Again, you didn’t exactly say this, but some of your comments indicate you’d be sympathetic to those who would. As per Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji Telefilms, lack of other entertainment options has spurred audiences (mostly from Tier2 & Tier 3 cities) who had not discovered OTT viewing up until the pandemic struck are adapting to these platforms. Broadcasters in the kids’ entertainment space are making the most of this shifting content consumption patterns to create India-inspired characters and storylines that resonate with today’s young audiences. 2. An explosion in kids’ education & entertainment (edutainment) options: Stories have been the building blocks of our childhood days.
India is one of the oldest living cultures and abounds in stories that delve into morality, philosophy, sociology, fantasy, etc. In this digital age, stories are molded into new formats to suit the modern palette and shape a whole new generation. While there were only 2 OTT platforms in 2012, now there are approximately 40 platforms catering to subscribers in India. 1. OTT subscriptions have become the latest weapons in India’s Telecom war: India’s telecom price war is back after a hiatus and the battle is being fought on freebies. India’s biggest telecom company by virtue of the number of subscribers, Reliance Jio Infocomm ltd. About 49% of India’s youth spend 2-3 hours watching content online. With this rate of consumption, it is obvious that the content pipeline will perish is no time with an audience hungry for more content. What made that an unwelcome option was its cost, needing to charge it everyday, and it being a smartwatch that would be one more distraction. Email is one of the best channels for maintaining and strengthening customer relationships over time.
To enjoy life to its fullest it is vital to feel and look our best. I help them when they are experiencing fatigue, emotional exhaustion and are feeling isolated and overwhelmed with life, by providing support and guidance through individualised 1:1 coaching so they can increase their energy levels, regain control of their life and become the very best versions of themselves. Therefore, the availability of affordable data has created an alternate medium where consumers, can tap into any content, any time, at any place on a device of their choice as per their convenience. At the same time, production houses with immense production experience, knowledge about what content consumers prefer are venturing from linear TV to OTT. Source: India OTT Video Content Market SurveySoon theatres will become experience centers known mostly for their exclusivity soon as audiences will be able to watch quality content both old and new, at a fraction of the cost in the comfort of their homes.
5 bn in size by 2023. An increase in disposable income, internet penetration to rural markets, and OTT video adoption across demographic segments have been the key drivers of OTT market growth in India. The majority of Indian households have a single TV per household. To keep up with the growing demand for more content, OTT behemoth Netflix is planning to spend INR 3000 crore to create content in the Indian context. From just two OTT platform provider in 2012 to about 40 players now, the OTT revolution has come a long way in India. In fact, according to a Counterpoint Technology survey, it has been found that Hotstar is the most popular OTT platform in India. Most of them have already started reaching out to other rising OTT platforms of preference in India such as Hotstar, Sony LIV, Hoichoi, Eros Now, and Sun NXT. Many production houses have already made the collection of their content available for platforms like YouTube. 2. Production houses are going digital: Due to the pandemic situation, the average time spent by Indian OTT subscribers has increased from around 20 mins to 50 minutes to 1 hour in current times.