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The Fitness Game

The Fitness Game

Yes, really. A year after several states in the US legalised psilocybin – a psychedelic drug found in magic mushrooms – last October the BBC reported that Prime Minister Boris Johnson was now considering the legalisation of the drug as result of its potential to help with mental health conditions such as depression and addiction. ‘Superfood’ mushrooms are now widely available in supermarkets and online and include names like Lion’s Mane (which is full of beta-glucans to protect against oxidative stress), Reishi and Maitake (which help bolster the immune system), Cordyceps (which can improve lung capacity) and Shittake (to support immunity). For centuries, Chinese and Ayurvedic medicine has used mushrooms to reduce inflammation, support the immune system, brain health, the nervous system and increase energy. Mushrooms (the non-psychedelic kind) have adaptogenic properties that help counteract the effects of stress on the body. But keeping an eye on trends that drive the fitness industry and commerce as a whole will help you avoid surprises. Meanwhile, world champion Paralympian Ali Jawad launched her Accessercise fitness app, which features a variety of exercises suited to certain impairments and allows users to rate training facilities based on accessibility to they can help others find inclusive studios and gyms.

Alternatively, if you want to find a rowing club near you, check out the British Rowing organisation’s list of locations and become part of a club here. Check out our list of the best fitness apps here. Let’s dive into the list of creative ideas. Hire a personal trainer who can put together a personalized fitness routine. I didn’t consider incorporating exercise into my routine until I read this book. Rowing might be synonymous with the Boat Race and frosty early morning starts, but indoor rowing has become increasingly popular over the last couple of years as fitness lovers look at ways of incorporating low-impact interval training exercises in short amounts of time. Or you can alternate two exercises to reach a greater variety of body parts. And growing one requires the same level of dedication to reach your goals. Ovals of more than one mile in length are considered superspeedways, because the longer straightaways allow the cars to reach higher speeds. Rowing is a core sport of the modern Olympics and currently comprises one of the largest U.S. According to Dr Kristin Haraldsdottir, director of exercise research and innovation for Hydrow, which was named one of TIME Magazine’s Best Inventions of 2020, rowing works out up to 86 per cent of your body, activating several muscle groups in the upper body, lower body and core all at once, which ultimately enables you to build strength and burn calories.

58: To clarify: your argument is that one gender might not be unfit for particular activities, but rather less fit, either (a) because of inherent abilities or (b) because of inherent needs? But we shouldn’t optimise the user experience for people who might zoom in looking for flaws. Emily made the personal choice to manufacture locally, but it resonates with some of her customers looking for a more sustainable option. Founders who will have endurance in the fitness space are those committed to sweating alongside their customers. Your strategy for growth should include a clear plan to keep your customers engaged both with your brand and with the fitness community you build around it. For example La Pochette sells machine washable antibacterial Sweat Bags which enable owners to keep their dirty gym kit separate from other items in their rucksack. Whether it’s marketing images of svelte physiques or online diet plans that encourage you to create an impossible ‘new you’, unrealistic beauty standards in fitness have long prevented many individuals from stepping foot in a gym or picking up a kettlebell. If it doubt, always remember to carry a bottle of hand sanitiser with you in a gym or studio to use before and after using equipment.

Last year, a Soul Cycle branch in Boston, US launched a sign language class, in order to encourage more riders to the studio by increasing accessibility for those with disabilities. In 2022, several brands are championing the importance of inclusive fitness, including ukActive which recently launched a new study, Everyone Can, to shine a spotlight on the UK fitness industry’s provision for people with disabilities. I regularly confront men (including members of my own family) about their use of sexist language and male entitlement. When it comes to mental health, several countries including the UK are also taking notice of the psychological benefits of magic mushrooms. For example, Puresport recently launched its Mind Body Mushroom Blend, which contains six medicinal mushrooms. In wider culture, mushrooms are tipped to be hugely popular in the worlds of fashion and food too this year, with mushroom prints appearing in SS22 collections from the likes of Brandon Maxwell, Stella McCartney and Rodarte, while oyster mushrooms are believed to be the new replacement for scallops, according to the New York Times. According to data from BrandRated, searches for ‘indoor rowing’ saw a 990 per cent increase between July 2020 and 2021, while searches for ‘at-home rowing machines’ experienced an uplift too.

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